What does personal branding really mean for HR professionals? Do you need to post every day on LinkedIn or become a public speaker to build your reputation?
In this honest and practical episode of Confident HR Conversations, I sat down with recruiter, trainer, and career advisor Aneta Kořínková to talk about building a personal brand that supports your career - whether you're actively job searching or simply want to be more visible in your field.
We explore how HR professionals can show up authentically (online and offline), common mistakes to avoid, and how to build visibility even if you're introverted or busy. If you've ever wondered where to start or felt unsure about putting yourself out there, this episode will help you find your own style of showing up - consistently and confidently.
Listen in and take the first step toward building a personal brand that works for you.
TOPICS DISCUSSED
Why personal branding matters for HR professionals—even if you’re not looking for a job
The role of authenticity, consistency, and long-term visibility
Simple ways to start (especially for introverts)
What not to do when building your personal brand
LinkedIn tips: profile updates, commenting, and realistic posting habits
How to connect with the right people—without being “salesy”
RESOURCES MENTIONED
Aneta’s Blog | https://www.edumama.cz
Aneta’s Podcast O práci
Aneta on LinkedIn | linkedin.com/in/anetakorinkova
GoodCall Recruitment | https://www.goodcall.eu
Connect with Alena Konečná
Website | www.makethechange.cz/confident-community
YouTube | @MakeTheChangeEnglish
LinkedIn | linkedin.com/in/alenakonecna-englishforhr
Royalty Free Music: Bensound.com
License code: ZSBSRUIQWOJE9HUL
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